The Staton Jones Report

Poor Krispy Kreme (and their investors). Thanks to the non-discovery that carbohydrates make you fat, their stock has fallen 45% this year. So how does Krispy Kreme respond to changing dietary trends? Simple, they make a drinkable version of their donuts. Their proudest acheivement is a drink that captures the flavor of their signature candy-coated glazed donut (a pastry that is so sweet, I can't stand to eat it).

Too busy to wolf down half a dozen sugar-globs? No problem, slurp it down in drink form! Now people who've had their jaws wired shut to keep them from overeating can overeat anyway. Genius!

You can read about it at the CNN/Money site.

Note to Krispy Kreme: the low-carb trend is not a "fad," it's an epiphany. What do you feed cattle to fatten them up? Fat? No, carbs.

Duh.